Nathan Choi
Custom Vancouver luxury real estate website for Nathan Choi, built on Next.js and Payload CMS with bilingual English / 中文 support, a refined editorial design, and a listings architecture that scales from active inventory to a permanent sold-properties archive.
<200ms
Time to First Byte
EN / 中文
Languages supported
Global
Edge regions (Vercel)
Listings + Sold + Editorial
CMS-managed sections
The Challenge
Vancouver luxury real estate is a market where presentation and trust matter more than volume. Buyers and sellers in this segment expect a website that signals discretion, taste, and craft — not the same template-based agent site they have already seen a dozen times. Nathan needed an online presence that matched the calibre of the properties he represents, supported both English-speaking and Chinese-speaking clients, and gave him room to grow a serious editorial archive of past sales.
Our Approach
We designed and built nathanchoi.com from the ground up on Next.js with Payload CMS for content management, deployed on Vercel for global edge performance. The information architecture centres on three pillars — active listings, sold listings as a long-term portfolio of work, and a personal positioning narrative — with a fully bilingual EN / 中文 navigation so the site speaks naturally to both sides of his client base. Typography, motion, and pacing were treated as the primary design tools: restraint over flash, with every interaction tuned to feel like a luxury product rather than a real estate widget.
The Outcome
The site launched as a refined, fast, bilingual platform for Nathan's brand, with the sold-listings archive doubling as a credibility engine for new prospect conversations. Edge-cached deployment on Vercel delivers sub-200ms time-to-first-byte globally, and the Payload-backed content model lets Nathan and his team publish new listings, sold updates, and editorial content without developer involvement.